The Model Cloud Limited (referred to below as "we" or "us") treats with the utmost care and respect the personal information you may supply to us on this site,and recognises the importance of protecting your privacy online. In line with upcoming GDPR regulations, this policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we treat it. For the purpose of the General Data Protection Regulation (the “Act”), the data controller is us.
1. Purpose of this Privacy Notice
This privacy notice aims to give you information on how we collect and process your personal data. We may collect data:
1.1 through any data you may share through our website and how you use the website.
1.2 when you contact us with any messages via our contact us form
1.3 when you sign up to receive our email newsletters
1.4 when you create an account
1.5 when you contact us by phone and share your data
1.6 in person at shows and events we attend.
2. How We Use Your Personal Data
We will only use your personal data when the law allows us to, including-
2.1 where we need to respond to a message you have sent us.
2.2 where we need to comply with a legal or regulatory obligation.
3. Purposes for Which We Will Use Your Personal Data
3.1 We have set out below a description of all the ways we plan to use your personal data.
|To keep in touch with you||Identity
|To keep you informed with the communications you have requested to receive.|
|Processing your account or contact requests||Identity
|Necessary to comply with legal obligation.|
|To provide you with relevant information on our website||Identity
|To enhance your visitor experience.|
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
|To keep our website relevant to our customers and deliver them a hassle-free website experience.|
4. The Data We Collect About You
The data we may collect from you can be separated as the below.
4.1 Identity Data includes your title, first name, last name
4.2 Contact Data includes your email address, telephone number and full postal address.
4.3 Financial Data includes bank account and payment card details and associated information allowing us to make any payments to you.
4.4 Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
4.5 Usage Data includes information about how you use our website.
4.6 Marketing and Communications Data includes your preferences in receiving marketing or other communications from us which are in addition to the services for which you engage us.
4.7 We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of our website. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
5. How is Your Personal Data Collected?
We use different methods to collect data from and about you including -
Direct interactions. This is the data you supply when you -
5.1 contact us for information
5.2 subscribe to our newsletters or apply for an account
Automated technologies or interactions.
5.5 Technical Data from a range of Google associated products.
6.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns and does not identify any individual. We may also capture information on any products added to your basket during your time on our website.
You can easily disable any cookies already stored on your computer and you can find details on how to do this here. Please note that by deleting our cookies, it may stop our website from functioning correctly.
The cookies used on our website will –
• Track the pages you visit via Google analytics. We use Google Analytics as a tool to help us improve our website by making it more user friendly, and to make your browsing experience as good as possible
• Remember what is in your shopping basket
• Remember where you are in the order process
• Remember that you are logged in and that your session is secure
• From time to time we may want to remind you of products you looked at on our website. Our Cookies will remember that you visited our website and the products you looked at, and allow Google to show our ads on other sites you visit across the Internet
7. Data Security
7.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties that need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
7.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data Retention
8.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
8.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
8.3 Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.
8.4 In some circumstances you can ask us to delete your data: see Request Erasure below for further information.
8.5 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
9. With who is this information shared?
9.1 Data will be shared If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of us, our customers, or others. This includes but is not limited to exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
10. Third parties we work with
10.1 Service providers acting as processors who provide IT and system administration services. This includes MailChimp which is used for our email marketing communications.
11. Where will we store your information?
11.1 All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted [using SSL technology]. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping the password confidential. We ask you not to share a password with anyone.
11.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
12.1 This site may from time to time contain links to other sites. We are not responsible for the privacy policies or the content of any such sites and we encourage you to read these carefully. Any information you supply on such sites will not be within our control.
13. Your rights and acceptance of these terms
13.1 We will not process your personal data for marketing purposes unless you have specifically consented for us to do so.
13.4 You have a legal right and can easily request the withdrawal of your personal information at any time. You are easily able to unsubscribe from our email database with every email we send.
14. Contact Us